Humble Organics

Organic Skincare | Handmade Bath & Body | Non-Toxic Ingredients | Chicago-Based

Humble Organics is a woman-owned, independent bath and body care line based near Chicago. Founded in 2018, this mother-daughter run company believes clean and purposeful body care products shouldn't be so hard to find.

Founder Annemarie Ruiz spent 14 years as an advertising food photographer before starting Humble Organics. At home, she was a mother of three trying to alleviate her young daughter's eczema symptoms.

Annemarie was disheartened by so many products on shelves filled with chemicals and synthetic ingredients. She decided to take matters into her own hands and began formulating simple and pure plant-based skincare products for her family's daily use.

With her little daughter by her side in 2018, Humble Organics was born. The brand began when Annemarie developed a line of body butters with a base of shea butter and coconut oil that successfully treated her children's eczema and served as exceptional nourishment for any skin type.

With a focus on clean, simple ingredients, the brand creates organic and natural products that are effective, gentle, and safe for all skin types and ages. Products are handmade using plant-derived, pure ingredients without dyes or synthetic fragrances.

The body butters feature a balm-like texture that moisturizes and feels good even on the most sensitive skin types. Each formula is long-lasting and offers the perfect combination of aromatherapy and nourishing skincare.

The non-toxic approach includes organic shea butter and coconut oil which are super hydrating. Organic beeswax, sweet almond oil, sunflower oil, jojoba oil, arrowroot powder, and essential oils are added to make formulas simple, gentle yet effective for all ages—yes, even babies.

Body butter varieties include Organic Lemon (energizing and refreshing with natural cleansing effects), Organic Rosemary Mint (cooling and invigorating with deep hydration), Organic Orange Vanilla (sweet citrus bliss), Organic Vanilla Rosehip (luxurious and nourishing), Grapefruit Bergamot (bright and balancing), Eucalyptus Peppermint (nourish and refresh), and Unscented (for those seeking pure nourishment without fragrance).

Each body butter is infused with pure lemon essential oil that moisturizes, softens, and refreshes skin. Made with organic shea butter, plant oils, and vitamin E, formulas deeply hydrate with a balm-like texture.

The brand recently introduced a new line of shower steamers handmade with the same love, care, and simple plant-derived ingredients in a tablet shape. Toss one in the back of your shower away from the drain to enjoy a spa-like experience.

Bath bombs are formulated to emit the perfect scent and tone in your tub that is in no way artificial, overpowering, or toxic. Made with cosmetic clay derived from the earth's surface as the colorant and essential oils to stimulate the senses, they're handmade without dyes or fragrances that cause irritation. Finally, a bath bomb product the whole family can feel good about.

The kids line of bath bombs uses gentle, non-toxic ingredients that benefit children's skin without dyes or fragrances. The Kids Bath Bomb Flight multipack includes four kid scents: Joyful (lime and lemon with dried lemon peel), Lovely (grapefruit and bergamot with rose kaolin clay), Kind (lime and lavender with purple Brazilian clay), and Dreamy (eucalyptus and lavender with French green clay).

All products are handmade using plant-derived, pure, and simple ingredients without synthetic dyes or fragrances. Finally, a truly pure product that benefits any skin type and any age by combining nourishing skincare and aromatherapy.

Today, Humble Organics is a true better-for-you brand shaking up the industry. Products are carried in retailers of all sizes including Uncommon Goods, Fresh Thyme, Whole Foods, and Anthropologie.

The brand is redefining what "better-for-you" personal care looks like, with products now sold in retailers big and small across the country.

Community impact is built into the brand's mission. Every purchase helps support nonprofits that care for children and adults in need, including Lydia Home Chicago (a safe haven for children) and Arc Herkimer in New York. The company donates 5% of profits to these organizations.

Annemarie brings 20 years of professional experience driven by a profound passion for organic living and the art of photography. As CEO of Humble Organics, she's committed to crafting high-quality natural and organic skincare products that promote health and happiness.

Products are unique and made with truly pure ingredients without fillers. Her mission aligns with the company's culture of giving back, contributing a portion of profits to support local children and adults in need.

Her expertise in digital photography, particularly in the food industry, brings a unique perspective to branding and storytelling. Recent endeavors as a creative and business owner have allowed her to blend artistic talents with entrepreneurial spirit, translating these skills into capturing the essence of products and the values the brand stands for.

Annemarie and her team are on a mission to not only spread health and happiness to customers but to their community. They believe clean, purposeful body care products should be more available and handcraft theirs using plant-derived, pure, simple ingredients.

Products benefit any skin type and any age by combining nourishing skincare with aromatherapy. With truly simple, clean ingredients—the perfect blend of aromatherapy and luxurious skincare with essential oils and shea butter as the base—formulas are free of toxins and good for body and mind.

All products are handmade with love and ready to ship, ensuring each customer receives fresh, carefully crafted skincare made with intention and care.

Because when you're a mother watching your daughter struggle with eczema, frustrated by shelves full of synthetic ingredients and harsh chemicals, you don't just complain—you create the solution. You formulate body butters in your kitchen with your little girl by your side. You prove that truly pure skincare can work for any age, any skin type. And you build a business that gives back 5% to children in need, showing that better-for-you products can also be better for the community.