Our Why

I built a career on showing up with excellence. Nonprofit work. Education. Advocacy. Being a mom. The whole thing.

Somewhere in all that, I forgot to show up for myself.

Era Luxe Boutique is what happened when I stopped doing that.

Every piece here, whether it's from a heritage brand or a fair-trade collective, meets the same standard I've held for everything else in my life.

If that sounds familiar, this is for you.

— Jen

Our Values

Quality Over Quantity
Every piece is chosen for exceptional craftsmanship and materials that last.
From artisan-made goods to clinical-grade wellness, if it doesn't meet our
quality bar, it doesn't make the cut.

Radical Transparency
Eco-friendly? We tell you exactly why. Fair-trade? We show you the certification.
Clinical-grade? We share the evidence. No greenwashing. No BS. Just honest labeling.

Curated, Not Curated
We don't chase trends or try to fit every aesthetic. We curate for timeless style,
proven effectiveness, and pieces that work for real life—not just Instagram.

Your Era, Your Rules
We're not here to tell you what you "should" buy or how to live your life.
Our job is simple: curate exceptional goods, be transparent about what they are,
and make it easier for you to choose what serves who you're becoming.