Our Why

I built a career on showing up with excellence. Nonprofit work. Education. Advocacy. Being a mom. The whole thing.

Somewhere in all that, I forgot to show up for myself.

Era Luxe Boutique is what happened when I stopped doing that.

Every piece here, whether it's from a heritage brand or a fair-trade collective, meets the same standard I've held for everything else in my life.

If that sounds familiar, this is for you.

— Jen

Our Values

Quality Above All

Every piece we curate is selected for exceptional craftsmanship, lasting design, and materials that hold up season after season. From designer heritage brands to artisan-made goods, if it doesn't meet our quality bar, it doesn't make the cut. We believe in buying less and choosing better—because your era deserves pieces built to last.

Transparency in Every Choice

We're honest about what we carry. Some pieces in our collection are eco-friendly, fair-trade, and sustainably sourced—and we're proud to highlight those partnerships with clear labeling. Other pieces are simply beautifully made investment items from heritage brands known for exceptional quality. We won't pretend everything is sustainable, and we won't greenwash. What we can promise: when we say a product meets ethical or environmental standards, we mean it. You deserve to make informed choices, and we're here to make that easy.

Curated with Intention

We don't chase trends or fill our shelves with every new thing. Every item—whether it's a $50 artisan scarf or a $500 designer bag—is here because it transcends the moment. We curate for timeless style, versatile design, and pieces that work for real life, not just Instagram. Quality comes in many forms, and our job is to find it and bring it to you.

Values That Match Yours

We actively seek partnerships with fair-trade cooperatives, sustainable makers, and artisan communities around the world. We believe in supporting women creators, ethical production, and supply chains we can trace and trust. When you shop these collections, you're not just buying a product—you're supporting makers earning fair wages and working in safe conditions. Impact and beauty can coexist, and we're committed to both.

Your Era, Your Rules

We're not here to tell you how to shop or what to buy. Your era is about making choices that align with who you've become—whether that's a handcrafted fair-trade piece, a timeless designer investment, or both. There's no "right" way to build your wardrobe or your life. Our role is simple: curate exceptional goods, be transparent about what they are, and make it easier for you to choose pieces that honor your values and your style.

Quality Service, Always

The standard you've lived by deserves to extend to how you're treated as a customer. We're responsive, helpful, and real. No scripted responses, no passing you around. When you reach out, you'll get genuine support from people who actually care about solving your problem. Because quality isn't just about the products—it's about the entire experience