All-Natural Vegan Skincare & Body Care | Handcrafted in Maui with Hawaiian Botanicals
To Be Hawai'i was born from the surf and sun of Maui, where each product is handcrafted using pure island ingredients blended with a laid-back beach vibe.
Rooted in the lush landscapes and vibrant spirit of the Hawaiian islands, the brand creates all-natural, vegan skin and body care products using locally sourced botanicals and organic ingredients—completely free of synthetic fragrances, synthetic dyes, and palm oil.
The philosophy centers on meticulous hand-crafting that nourishes your skin and uplifts your soul, offering eco-friendly, cruelty-free self-care made with aloha in the heart of Hawai'i.
To Be Hawai'i's product line includes luxury bar soaps made with creamy coconut milk, coconut oil, olive oil, avocado oil, and mango butter—sudsy, creamy, cleansing, and moisturizing bars that customers describe as transporting them back to the islands with every use. Each bar is completely handcrafted with organic ingredients and natural aromas, hand-cut and hand-wrapped with printed kraft paper designed and printed in-house for true eco-friendliness.
The collection features eight scent varieties including Coconut Creme, Lilikoi Citrus, Sweet Pineapple, Island Tuberose, Hawaiian Lei, Hibiscus Breeze, Relax, and Awake—custom blends of 100% pure, natural, and USDA certified organic oil infusions, flavor oils, and essential oils.
The Bamboo and Acai facial scrub offers gentle exfoliation even for sensitive skin, using bamboo powder that leaves skin soft and renewed. A blend of Kaolin clay and coconut-derived surfactants cleanse away debris while organic non-pore-clogging oils keep skin nourished and moisturized.
Fruit enzymes from mango and papaya soothe irritations and exfoliate dead cells, while acai extract packed with anthocyanins, flavonoids, vitamins, and minerals provides powerful anti-aging vitamin A for cell turnover and brightening vitamin C for collagen production.
The Rose and Camellia Mask pairs gentle rose clay with camellia seed oil and chamomile extract for dry, mature, and sensitive skin—soothing and brightening to leave skin glowing. The Wakame Detoxifying Mask combines French green clay with seaweed and kelp to detox oily and combination skin.
The newest innovation includes the Full Moon Spray bathed in the light of the full Hawaiian moon and kissed by Hawaiian sea salt. Each spritz releases negative ions, surrounding you with the calming embrace of ocean air—perfect for refreshing spaces, linens, cars, and even your body.
Products are designed, printed, and assembled by hand at the To Be Wailuku shop in limited quantities. The brand also offers burlap and canvas market bags with waterproof lining, button closures, and soft handles—ready for farmers markets, beach trips, or gifting favorite To Be items.
Founder Karli Rose includes personal thank-you notes in each package, creating the kind of small touches that make the most impact. Customers consistently mention how opening their box brings the smell of the islands—vacation and Hawaii all in one breath.
The skincare line delivers beautiful skin with long-lasting results naturally, handcrafted with the highest quality oils and extracts to nourish and rejuvenate. Everything is cruelty-free, vegan, and completely palm oil-free, guaranteeing products great for cuddles but never for testing.
Because when you're creating self-care products by hand in Maui using ingredients like Hawaiian sea salt, locally sourced botanicals, and organic oils, you're not just making skincare—you're capturing the essence of island living in every bar, scrub, and spray.
